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Global provider of over the phone interpretation, translation, and language testing
services releases survey highlighting buyer decision and market demands when communicating
in a language other than English.
Washington, DC (September 29, 2009) -- Language Learning Enterprises, Inc (LLE®),
a leading, international provider of foreign language interpretation, translation,
and language testing services, released the results of its client survey underscoring
motivation and market demands relating to buyers of language services and the communication
options with limited English proficient individuals. The survey results concluded
that simple, cost-effective, pay-as-you-fee structures, and dedication to customer
service and account management, rank among the highest utility for buyers of language
services.
"LLE's survey measured service, delivery and customer experience attributes," stated
Kathleen K. Diamond, LLE's CEO and President. "Our results clearly portray how our
clients are keeping their standards high even during challenging economic conditions."
Over seventy percent (70%) of respondents indicated that offering a pay-as-you-go
fee structure was an important deciding factor when selecting LLE as their language
services provider. "Our clients have always enjoyed the freedom LLE offers with
our language support," admits Diamond. "From LLE-LINK®, our telephone network that
provides 24-hour access to professional, experienced, and LLE certified language
interpreters supporting over 150 different languages, to our document translation
and language testing services, we are proud to offer no-cost set-up, no hidden fees,
and competitive pricing."
According to the U.S. Census Bureau, about twenty percent (20%) of the nation's
population, or over 56 million individuals, are classified as having limited ability
to speak or understand the English language. "This demographic represents a challenge
in the way organizations, of any size and location, conduct daily business. Organizations
need to be able to provide fair and equal access to their products and services
- whether it is the need for medical care, retail customer service or complex financial
translations. Being able to communicate in the language of your customer not only
secures current business, but can open the door for marketing and referrals within
the multicultural marketplace," Diamond says.
LLE reports that many of its current clients switched from previous language interpretation
and translation firms to LLE due to the pay-as-you-go feature, specifically for
their over the phone interpretation product. On a daily basis, LLE polls its buyers
as to why they are currently shopping for language services. The majority express
the desire to have a professional language resource without unnecessary or extra
costs.
Additionally, nearly eighty percent (80%) of respondents from the language firm's
survey reported that dedicated account management and customer service was most
important when selecting language service vendors. LLE's clients are supported by
multiple personnel, including 24-hour customer care representatives, account managers,
quality assurance, and client relations staff.
"Obviously, the overall client experience is another component for buyers of language
service," adds Diamond. "As a company connecting languages and cultures, we have
an obligation to ensure that our clients know how to work with a professional language
interpreter or translator, and that our linguists are educated and versed in both
industry and client-specific terminology. Additionally, we provide tools and training,
including online language trending and reporting based on each customer, and in-language
marketing materials so our customers and their limited English proficient market
are aware of the language resources that are available."
Diamond, who speaks English, French and Spanish, founded LLE in 1979 and immediately
began providing language instruction to the U.S. Government. Today, LLE helps customers
in government, telecommunications, financial services, and healthcare communicate
with individuals who do not speak or understand the English language.
About Language Learning Enterprises (LLE)
Language Learning Enterprises, Inc. (LLE) is recognized as a leading provider of
technology supported language solutions to government, telecommunications, financial
services, medical, and other clients around the world.
Utilizing a substantial integrated community of linguists, LLE delivers Telephone
and Face-to-Face Interpretation, Document and e-mail Translation, Language Instruction,
Language Proficiency Testing, and Skill Assessments.
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